With over 2.27 billion monthly users, Facebook is one of the top social media resources for you to utilize as a Real Estate Agent. Learning Facebook boost post tips, such as how to boost a post in Facebook (and succeed), will help you grow your business.
FACEBOOK BOOST POST TIPS
One of the main goals for marketing on Facebook is to share value to your clients and to build your database. A simple way for you to reach potential clients is to boost your posts. Do you have your doubts about boosting on Facebook and its overall effectiveness? A lot of Realtors do. And, you might have tried boosting in the past, and not seen success. But, done right, boosting allows you to customize your settings to reach specific users who may be interested in moving now or in the near future.
In addition to helping you with your Realtor Marketing, we love to give you tips that allow you to grow your business. Here are 6 Facebook boost post tips to help you successfully boost a post in Facebook.
1. DEVELOP A FACEBOOK BOOST PLAN
One of the biggest mistakes Real Estate Agents can make is to not develop a plan for their boosting in Facebook. And, unfortunately, Facebook makes it easy to publish a post and just hit the “Boost” button. But, without a plan, chances are your boost won’t have the effect you want.
Let’s start with the basics: social media is an important part of your marketing as a Realtor. Incorporating a little bit of money toward your property advertising efforts on Facebook can help you grow. What are you hoping to achieve with your boosting on Facebook? Perhaps you are looking to get your listing more exposure, or you might be interested in staying top-of-mind with past clients. Are you looking to pick up new listings, or perhaps reach out to people moving into your local area? Making a plan for your Facebook boost post is the starting point to ensuring you will succeed.
2. CREATE A CUSTOM AUDIENCE
Another mistake many Realtors make when boosting a post on Facebook is to not set up a Custom Audience. Facebook gives you amazing insights and tools to target EXACTLY who you want and, in turn, not target people you don’t want. Why is this valuable? Well, for starters, the better your targeting is, the better your ad will be received. The better it is received, the cheaper it will be for you. And, most importantly, the better it is received, the more value you will get from it.
You might not know this, but Facebook charges you less for a boost (or ad) that gets better engagement. But when you think about it, it makes sense. Facebook is all about making sure their users have as good of an experience as possible. But, they also have to make money. So, they do that through boosting and advertisements. To maximize happiness and profit, they reward advertisers who present highly engaging boosts and ads by charging them less. So not only is it in your best interest to create an ad that performs well, but your budget will thank you as well.
QUICK TIP
Understanding who your ideal clients are will give you the chance to share applicable content, which will help you put the right message in front of the right people at the right time. Are they looking for a starter home? Or perhaps you have a luxury listing in a top school district. This is a Facebook boost post tip that will help you be more precise and specific. The more precise and specific you are, the better your boost will do, and less you will spend.
3. INCLUDE TARGET MARKET SPECIFICATIONS
As you set up your boosted posts, decide what your goal is for each post. You may want to reach users who are actively looking for a home. Or, maybe you want to reach out to your database to remind them you are in Real Estate. As we’ve mentioned, Facebook allows you to use specifications such as age, gender, location, language, and relationship status to reach your target clients. Take something you know about your clients that is similar for most of them. For example, if most of your clients come from a certain location or area, refine your boost to that location.
Go even deeper if you can by setting up multiple audiences. For example, you can cater a specific post to a specific type of your target market. Create a post for the top 10 Mistakes New Home Buyers Make. Try a different audience that is focused solely on interests, such as house hunting or mortgage loans people who are in a certain age range and a certain region. Test your Facebook boost post across multiple audiences and see which one performs best for you.
4. LEARN THE BENEFITS OF BOOSTING
Since Facebook gives you the option to choose throughout the boosting process, you can decide whether you want to boost your posts per day or per campaign (one or more days). Keep in mind the longer you set a campaign, the less traction it may get over time. This could cost you more money than if you were to boost for 1 or 2 days. As you create your boosted post, Facebook will tell you what your estimated reach is, informing you of who your content will be visible to. Once you choose how much you want to spend, you can see how many people will access your boosted post. The more you know about your target audience, the more cost-effective your boosts will be. And keep track of it. Don’t forget about an ongoing boost, only to find next month that you have a large bill from Facebook.
5. TEST YOUR FACEBOOK BOOSTING PROCESS
When done correctly, boosting your content can be an effective way to sell your listings and reach potential clients. To know whether your boosts are working for you, it is important for you to test the process. Start by tracking the progress on your current boosted post. If you notice you are reaching a larger audience and they are clicking on your content, then you can continue to use the same custom settings for a majority of your boosts.
On the other hand, if you boosts are not reaching as many people as you wanted (and if they are costing you more than you budgeted for), consider changing your settings to receive different results.
6. THE UNICORN POST
It is not necessary to boost every single post. And you will sometimes find that the post you're most excited about receives dismal reactions. And once in a while, you will have a post that for some reason has a huge response rate naturally. Lots of like, lots of comments, and you don't know why it has done so much better than the others! This is your Unicorn post. You need to take that and boost the s*&% out of it. Really. Boost it to promote your page and get more people invested in your business in general.
Hope you found this valuable! If there is anything you want to hear more about, comment and let me know!
Hugs, Dana
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